Alexander Scrap Metals

A tidy family-owned scrap yard based in Silverdale, Auckland.

Location

Auckland, NZ.

Services

✓ Custom website design and development 
✓ Search engine optimization (SEO)

Deliverables

✓ Wordpress website
✓ Copywriting
✓ Photography
✓ Google My Business Optimisation

Challenge

This multi-generational family business recognised the need for a website to keep their business thriving, reach new customers, and remain competitive in an increasingly digital world.

Process

I worked with the owners, Hugh and Brendan, to create a modern but approachable site that helped boost their credibility and provide easy access to information. One of our main goals was to reach a wider audience so we used a clean, responsive design to ensure that the site would be easily accessible and visually appealing on various devices, including smartphones, tablets, and desktop computers. This approach made certain that new prospects could quickly find the information they were looking for, regardless of their preferred browsing device. Content creation was another crucial aspect of the website-building process. We developed engaging and informative content that showcased their business's history, values, and services. We made sure to include high-quality images and relevant keywords to boost the website's search engine optimization (SEO), which would, in turn, help attract a wider audience and also reassure new customers that they would be well-looked after.

Results

In summary, the website we built for Alexander Scrap Metals achieved promising results in terms of search engine rankings, user engagement, and organic click-through rates. The results highlights below indicate strong visibility and ability to attract potential customers in search results and demonstrates the effectiveness of the content in capturing their interest once they are on the website.
2nd
Avg. position ranking for targeted keywords "Silverdale Scrap Metal"
1.43mins
Avg. engagement time
3%
CTR for organic search

About Think Good Design

Think Good Design is a full service web design and development business lead by Erica Nguon.

Services

Custom Web Design
Managed Wordpress Hosting
Digital Strategy & Support
Conversion Rate Optimisation
© Copyright 2023 - Think Good Design
Based in Tamaki Makaurau (Auckland), NZ.
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