Fig Tree Cafe

A charming café in a restored chapel based in Heretaunga, Wellington.

Location

Wellington, NZ.

Services

✓ Custom website design and development 
✓ Search engine optimization (SEO) 
✓ Email marketing

Deliverables

✓ Wordpress website
✓ Copywriting
✓ Photography
✓ Google My Business Optimisation

Challenge

The previous business owners had built a website using a personal blog template on Wordpress which meant it was not fit for purpose and extremely difficult to navigate. The lack of user-friendliness resulted in no online bookings and a high bounce rate.

Process

I worked with the new owner, Scott, to produce an elegant minimalist website that reflected the charm of the café fit-out. We let the pictures do the talking and chose design elements such as typography and layout that were refined yet simple and approachable.

Results

The website has been consistently pumping out online bookings since we rolled it out in 2021. The average user spends 57 seconds on the website which is a great engagement time and shows they are interested in the information and finding what they need from the website. Having a high rank for a local search term helps Fig Tree Café acquire new customers looking for cafés in the area and the new website helps increase the chances they will visit Fig Tree Café over their competitors.
2nd
Avg. position rank for the targeted keywords "Upper Hutt Cafe"
5.6%
Avg. conversion rate for online reservations
57 s
Avg. engagement time

About Think Good Design

Think Good Design is a full service web design and development business lead by Erica Nguon.

Services

Custom Web Design
Managed Wordpress Hosting
Digital Strategy & Support
Conversion Rate Optimisation
© Copyright 2023 - Think Good Design
Based in Tamaki Makaurau (Auckland), NZ.
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