Nail Centre Salon minimised initial start up expenses by utilising Facebook and Google My Business for their online presence. As the business grew, they aspired to distinguish themselves from competitors and needed a platform where they could enhance their brand and increase online appointments to continue their growth trajectory.
Process
I worked with Nail Centre Salon's owner, Dalis, to produce a minimalist site that was aesthetically pleasing to showcase the lovely modern nail art they were known for in Wellington. This included design elements that resonate with their ideal customer persona, embedded videos of their work, social proof and approachable copywriting.
Results
The minimalist web design has proven to be tremendously effective. Although the design is unassuming, the impressive statistics clearly demonstrate its impact on their target market.
20.4%
Conversion Rate for online bookings
15%
Increase in online bookings in first month of launch without paid ad spend
9.5%
CTR (Search Console)
I'm incredibly impressed with Erica's talent and professionalism at Think Good Design. She went above and beyond to create a website that not only looks fantastic but also performs exceptionally. My new website has already significantly increased my online visibility, customer engagement and online bookings. I highly recommend her to anyone in need of a new website.
- Dalis
About Think Good Design
Think Good Design is a full service web design and development business lead by Erica Nguon.
